Our skin care routine
Good morning. Let's get right to the good stuff.
Huge welcome to the CG Sports Fam, Maddy Banic! Maddy is a Tokyo 2021 hopeful who is a passionate speaker on mental health. After nearly retiring from swimming, she came back to break the American Record in the 50 fly last year. How about that!?
Head over to the CG Sports Instagram for a day in the life of professional swimmer (yes, we're making these takeovers a thing)!
LET'S HAVE FUN
We Made a Hype Video
Need motivation to run through a wall with a hint of happy tears? Watch the CG Sports 2021 Trailer, the latest from the mind of Calvin the Producer (up from Intern). Bring it on, 2021!
ATHLETES IN THE MEDIA
Coleman Stewart wins Men's 100 FL at TYR Pro Swim Series
Michael Chadwick takes silver in the Men's 100 FR. Check out more highlights from Natalie Hinds, Maddy Banic and more at the meet in San Antonio and Richmond.
Katie Hoff on "How to be Relentless"
Are you setting meaningful goals? Listen to Katie's podcast episodewith Lewis Hatchett to hear what it means to be relentless with your goals.
Mandy Marquardt in dropped Magazine
For the untold stories in the greater cycling community. Pre-order your copy to see Mandy's article in dropped!
CEJIH EXPLAINS
How to Grow a Successful Podcast
In July of 2020 we entered the podcasting world and signed the Career Competitor podcast, hosted by Steve Mellor. After a rebrand and relaunch, Career Competitor grew its listener audience by 75%.
In September we signed one of the most listened to podcasts in the health and coaching categories, Champion's Mojo hosted by Kelly Palace and Maria Parker.
Growing a podcast takes a team. The market is competitive. Building an audience takes consistency over a long period of time.
Here are a few things we've learned along the way
Secret sauce = Host talent: Our clients would go on Champion's Mojo or Career Competitor and we kept hearing the same response, "that might have been my best interview ever." A successful podcast requires a host who is dedicated to their craft. Podcasting is a competitive sport. You have to constantly be reviewing your performance to find small ways to improve. Once we found our hosts who were deeply passionate about the power of their message, our job became simple: amplify it.
Specific audience > large audience: Champion's Mojo and Career Competitor share a similar goal. They want to help the people who listen to their shows. Finding the audience where you can make the biggest impact is key for a podcast. Initially your audience will be close friends, family and the fans of your guests. Your audience builds when listeners have a meaningful connection to something said by the host. Some of our most popular episodes have been led just by the hosts, with no guest. That's called brand power, baby.
Be patient. Be humble. Be consistent: In my opinion this is where Kelly, Maria and Steve crush the competition. They are SO consistent in their process, content, research and delivery. When a podcast signs with CG Sports we put our marketing, video editing, social media and advertising muscle behind the show. However this cannot be effective without one key ingredient: consistent quality content from the hosts. Consistency is what attracts advertisers and its why both shows signed sponsorship deals in 2020.
If you want to learn from the best, be sure to follow and subscribe to Champion's Mojo and Career Competitor podcast.
FINANCIAL FITNESS
Emergency Funds by Erin Papworth
How much do you need? Lofty experts suggest that you have six to eight months’ living expenses set aside. More reasonable sources suggest three to six months, but a 2018 survey by Bankrate indicated that only 29 percent of adults have that much set aside in savings. About 25 percent of millennials said they had no savings at all (eek!). Let’s face it, even a month’s savings can be better than nothing at all.
P.S. Become a Money Mate and you're automatically entered for a chance to win $3000! Join the Cash Crew!
SPONSORED CONTENT
Skin Care Routine ✔️
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Take a quiz to identify your skin type or talk to a skin care expert!
PODCASTS
Champion's Mojo - Ep. 99 with Erika Brown
World Record Holder, University of Tennessee Alum, and Member of the ISL's Cali Condors - Listen now!
Career Competitor - Competitive Community - Available now!
Coming this week: Nethaneel Mitchell-Blake
Founders of Tagalong, Nick Karwoski & Scott Del Vecchio joined the podcast last week! Catch their episode now for more on setting goals, establishing community, and have the resources to finish what you start.
MY NAME IS...
Calvin, Video Producer
I'm a collegiate swimmer and business student at the University of Puget Sound.
Rapid Fire:
Sunset or sunrise: Sunsets for sure.
Sweet potato fries or regular: Sweet all day.
Is a hot dog a sandwich? Nope, the bread is connected. It's a taco.
What gets you out of bed in the morning? The pursuit of creating something impactful. Alternatively, the fear of being late for practice.
Night owl or morning person? I'm so strongly a night owl that you might consider me a morning person.
ARTICLES YOU MIGHT WANT TO READ
The Latest and Greatest in Basketball
WNBA Free Agents start signing official deals on Feb. 1. Check out some of the top picks.
Houston Rockets trade James Harden to Brooklyn Nets. Here's how it went down.
