Our 2024 predictions
Good morning. Welcome to 2024!
The start of a new year is always exciting. That simple flip of a calendar unlocks so many new opportunities and events that previously may have felt far away. For instance, we've made it to another Olympic year! 🎉
One rising trend over the years has been to create predictions for the year. To jump on the bandwagon, here are our top predictions for the year and our thoughts:
The Olympics will rebound. Time zone gaps created a lower than usual viewership for the last two Olympic Games. However, Paris' location should remedy some time zone access and will create stunning backdrops for many competitions. Additionally, it has now been two years since the last Olympic Games and hype is genuinely starting to rebuild. This flame should continue to grow throughout the spring until the Olympic torch arrives in Marseille on July 26th.
Name, Image, and Likeness (NIL) sponsorship space will continue to expand. As with anything, the longer something is around, the more likely it is that people will understand it and know how to use it. Add that to an Olympic year where previously unknown athletes may be catching their big break and NIL sponsorship deals are likely to soar. Check out this week's Cejih Explains for more info on NIL Sponsorship Deals and what you need to know!
Athletes are going to create unique marketing opportunities. After all, we live in the Age of the Influencer. Any athlete who understands their brand/story has the opportunity to pave their way to unique marketing opportunities. Additionally, athletes with a vision could make waves in the industry.
Let us know your thoughts about predictions in the sports world on Instagram (@cgsportsco).
Enjoy your week!
-- Taylor and the CG Sports Co team
OTHER BIG NEWS THIS WEEK:
Catch up with all episodes from the Champion's Mojo podcast online!
The TYR Pro Swim Series are splashing into action! View the psych sheet to see what your favorite swimmer is swimming.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Rosie Brennan finished the 20K in Davos with the silver medal followed by fellow American Jessie Diggins in third.
Brennan also joined the Hear Her Sports podcast recently. Hear Her Sports is a podcast for active, adventurous women filled with stories about other active, adventurous women making Brennan a prime subject.
Listen to the full episode online now!
Sarah Thomas recently joined the Tough Girl podcast. Throughout the interview, Thomas broke down how she became a long distance open-water swimmer, her swimming background in general, building her tolerance for cold water, her breast cancer diagnosis, finding solace in swimming, and much more.
Click here to listen to the entire episode online now.
Natalie Hinds has joined the Block Cancer team as an ambassador! Hinds posted to her social media, "I couldn’t think of a better way to support my dear friend @ebeisel34 & my family members affected by cancer it’s time to find a cure for cancer no funding/no research/no research/no cure."
Click here to learn more about Block Cancer and shop available merchandise!
NIL Sponsorship Deals: What you need to know
Welcome to 2024! This is going to be a massive year in the NIL sponsorship space. We are going to kick off our first Cejih Explains of the year by breaking down what you should know when considering an NIL sponsorship.
NIL (Name, Image, and Likeness) sponsorship deals for athletes can vary widely based on the athlete's popularity, sport, and marketability. However, here are some elements that a basic athlete NIL sponsorship deal might include to be considered a good deal:
Compensation:
Determine a fair compensation package, whether it's a flat fee, performance-based incentives, or a combination of both. The compensation should reflect the athlete's market value, endorsements, and overall brand appeal.
Term Duration:
Clearly outline the duration of the sponsorship deal. This could be a one-time event, a season-long agreement, or a multi-year contract.
Rights and Usage:
Specify how the sponsor can use the athlete's name, image, and likeness. This may include social media posts, advertisements, merchandise, and more. Define the limitations to ensure that the athlete's image is used in a manner consistent with their values and brand.
Exclusivity:
Decide if the athlete is allowed to have other sponsorship deals that conflict with the sponsor's product or service. Exclusivity clauses may limit the athlete's ability to promote similar products or services during the sponsorship period.
Social Media Commitments:
Clearly outline the expectations regarding social media promotion. This may include the frequency of posts, the platforms to be used, and any specific messaging or hashtags to be included.
Before entering into any NIL sponsorship deal, it's advisable for athletes to seek advice and consult with an agent or representative experienced in sports marketing to ensure that their interests are protected!
Read the remaining SIX elements you should know online now!
Author Anita Mitchell presented Abbas Karimi with the proof of her upcoming book This Gift, centered on Karimi and his life, for his birthday!
Stay tuned for more announcements about Mitchell's book!
Lilly King CVAC Clinic
At CG Sports Co, we are proud to bring our team to your team. With this program, teams have the opportunity to have an engaging unique experience with Team USA Olympians and National Team members.
Lilly King will be joining the Cumberland Valley Aquatic Club (CVAC) later this month (January 27th) for a personalized swim clinic.
Click here to learn more about our swim clinic opportunities and how to bring an athlete to your team!
Champion's Mojo, Episode #244: "Aquatic Activist and Masters Swimmer: Hasna Muhammad Inspires"
Want to know what an aquatic activist is? Then dive headfirst into an episode that promises to saturate your spirit with inspiration and courage as we're joined by the extraordinary Hasna Muhammad. Besides being a passionate masters swimmer, Hasna is a visual artist, writer, and educator whose work focuses on family, social justice, education, and the human condition. Her photography has been exhibited in various cities in the United States, and has a successful book, Breathe In the Sky: Poems, Prayers & Photographs.
Her narrative weaves through the lanes of competitive swimming, artistry, and a fervent quest for social justice and a strong butterfly swim stroke, offering a powerful testament to the strength of human spirit. Hasna's voice isn't just one of triumph; it's a catalyst for change, echoing the stories of finding solace and strength in the waters of swimming, perseverance and community.
Learn about Hasna's life, from her young days in the pool to her high impact "Swimmer Girl" Moth performance. She inspires us with her relentless determination to return to competitive swimming, despite societal expectations and personal hurdles—like hair maintenance and injury recovery. Hasna's narrative shatters stereotypes, encourages body positivity, and serves as a resounding call to action for black women (and black people) and older adults to embrace the freedom and joy of swimming without succumbing to societal constraints.
So, whether you're poolside or oceanside, let this episode be your invitation to immerse yourself in the transformative power of swimming.
Catch up on EVERY episode at ChampionsMojo.com.
