Q4 keeping us on our toes...
TOGETHER WITH
Good morning. Welcome to the future.
2020 was the year of the pivot. Companies moving from in-person to 100% online. Entire media networks running their operations from home offices. Sports agencies breaking the mold and getting into podcasts, media and publishing (hint: we're talking about us🤫)
But every once in a while a company pivots so hard, they put all other businesses to shame.
The business pivot of the year award goes to Four Seasons Total Landscaping, who jumped from providing 3.5 star review landscaping services to becoming one of the premiere media event spaces in the industry.
Thank you for showing us that there is always another level.
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ATHLETES IN THE MEDIA
Bennie Fowler III Launches Mindset Challenge
Built for those who are committed to bettering themselves and getting off the sidelines once and for all. Fowler has faced uncertainty for 7 years in his NFL career as an undrafted free agent, but is constantly evolving and improving, thanks to his resilience and readiness to take action. Check out the challenge.
Mandy Marquardt joins the Talk of the T-Town
Besides training through COVID, Olympic Long Team Selection Process, and breaking National Records...How does Mandy feel about Crocs? Worth a listen, right here.
LEAD Sports Co. Launches Sports Psychology Course for Teenage Female Athletes
Taught by Dr. Megan Cannon, the Sports Pyschology Course includes 8 modules, including body image, motivation, goals, sleep, visualization, and managing stress. This is the course we all needed as young athletes.
Katie Hoff Dishes the Secrets on the Circuit of Success Podcast
Big things are coming this week from Katie Hoff, and this podcast is just the start! Don't miss it!
PODCASTS
Champion's Mojo - Ep 89: Eat Sweets But Kick the Sugar Habit
'Tis the season for sweets on sweets, but we've all had second thoughts after diving into a bowl of Halloween candy, and never coming back up for air until it's all gone. Listen to your body and learn from these intelligent co-hosts, Kelly and Maria on how to enjoy some treats, but kick the sugar habit.
Career Competitor - Ep. 65: Shaun Tomson, One of the Top 10 Surfers of the Century
Former World Surf Champion // Author, Actor, Producer, Documentary Writer - All great surfers struggle to find a comparison for surfing inside the tube... Tomson is known for changing how surfers navigate the tube, and for his incredible performances in the water. Beyond his incredible surfing career, he has founded 2 multi-million dollar clothing companies, and is truly a force to be reckoned with. Tune in this Thursday.
Career Competitor is presented by TallSlim Tees.
TRIVIA TIME
Fill in the Blank
__% of elite athletes say they don't consider themselves financially stable.
CEJIH EXPLAINS
Will the 2021 Olympics Happen?
It's hard to believe we are eight months away from when the Tokyo 2021 Olympic Games are scheduled to start. But will they actually happen? How do we know? Let me try to explain.
1. Tokyo Olympic gymnastics venue successfully holds first competition: This past week at the Olympic gymnastics venue for the Tokyo 2021 Games, we saw the successful execution of an international competition. Thirty athletes from Japan, the United States, Russia and China competed in this test run competition. According to a report by Reuters there were even fans allowed in the venue as spectators. It appears the competition was a success and we can expect more Olympic venues to run test competitions. This shows that the IOC has every intention of moving forward with hosting the Tokyo Olympics in 2021.
2. Advertisers are returning to sports: We are seeing large advertisers returning to sports and continuing to invest in sports and media rights deals. Eventually this will trickle down to the athlete sponsorship level but we won't see those announcements until probably mid-2021. As we get more certainty around how the Olympics will be executed, we will see more of the traditional athlete sponsorship deals coming back around. An interesting opportunity opening up is with team deals and more agencies negotiating the sponsorship rights for sports teams with a larger marketing footprint.
3. Olympic Trials events will be very tricky: The real question to me is will each country be able to pull off their respective Olympic Team Trials events successfully? This is going to have a wide spread and my guess is it will look very different than it has in the past. Now, a COVID-19 vaccine could play into this but we just don't know right now.
I will continue to share more Tokyo 2021 insights and thoughts as things develop. Thank you!
UPCOMING EVENTS
"How to Become Financially Well - Prepare for Life after the Podium" presented by Nav.it, THIS Thursday 11/12
Join us for a presentation from Nav.it Co-Founder and CMO, Maia Monell, alongside Financial Expert, CEO of Utor Wealth, Jenifer Sapel on Thursday, November 12, at 1pm PST. Topics include:
financial wellness
long-term planning
how mindfulness plays a part in your finances
