Honey Stinger signs Lilly King, Olympic Champion
Good morning. Things have officially picked up.
Hello from Cejih! It’s Feb 7th and January already feels like it was two years ago. I remember the first two weeks of 2024 feeling fairly slow. But today we are pretty much moving at 95% speed. It’s like the Olympics and Paralympics are in a few months or something!
Congrats to Honey Stinger for signing 5-time Olympic medalist and world record holder, Lilly King, as her new 2024 partner! We look forward to sharing more in the coming weeks.
In the industry, February and March are big media months for sponsors and media outlets. Companies are trying to capture athlete imagery and video content for advertising purposes. Media and news companies are booking interviews with all of the Olympic and Paralympic stars competing this summer. The saying “content is king” rings especially true right now.
Fun fact: If you enjoy writing and have a passion for the Olympics/Paralympics, they are looking for writers! Visit our "Other Big News This Week" section to learn more!
I’ll be attending multiple production shoots as well as making sure all of our new sponsorship deals kickoff smoothly. One thing I’ve learned over the years is that the first 90 days of a new sponsorship can make or break your chance for renewal. Make sure you nail the kickoff, come out of the gate with a great announcement and try to over deliver where possible. For me I try to over deliver in my responsiveness. I pretty much reply emails as fast as possible, usually within minutes. It helps set the tone for the partnership.
Once a partnership has been successfully launched into the market, I then meet with the CG Sports marketing team to create collateral about the deal. We highlight what the sponsor was looking for, why our client was the perfect fit and how CG Sports helped the deal come to life. Our creative director Nicole puts this info into beautifully designed case studies which we then share with future prospects. This collateral can now be used in emails, newsletters, websites, SMS and social media posts. It took years but we have an awesome closed loop system that has helped us punch above our weight class.
As Rocky Balboa would say, “That’s how winning is done!”
Have a good week and looking forward to some Super Bowl festivities this weekend.
Cejih
OTHER BIG NEWS THIS WEEK:
Are you a writer? Are you a lover of the Olympics? Would you like to combine those passions into one? Look no further than Olympics.com! The team at Olympics.com are seeking passionate writers who are interested in writing about American Olympic hopefuls and able to work in a fast-paced environment.
Any interested individuals can review the job posting and apply online today!
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Are you planning your social calendar for 2024? Would you like to have an Olympian speak to your team? Lilly King and the team at CG Sports Co are proud to offer several opportunities to bring Lilly to you!
Book Lilly to speak with a:
Customized keynote speech for your next big event,
Virtual Meet and Greet for your team, or
A personalized video shoutout!
Visit Lilly's website to learn specifics about each opportunity!
Haylie McCleney has re-signed with Athletes Unlimited for a two year contract! Haylie will compete in the 2024 AUX season, as well as the 2024 and 2025 Championship season.
Tickets for the fifth season of AU Pro Softball are on sale now - claim yours today!
Marketing should be fun!
To those outside of the business world, marketing may seem like a dry topic at times. But if you peek behind the marketing curtain, you will find a lot of people having fun creating innovative ways to promote and sell products, sponsorships, and more.
Case in point: There are clearly some Swifties at American and United Airlines.
Flights to the Super Bowl this week/weekend will feature United Airlines flights UA1989, UA2287, and UA1587 from Kansas City to Las Vegas, as well as UA1995 from San Francisco. American Airlines will also operate flights AA1989 and AA87 going to and from the Super Bowl.
The takeaway:
Keep your finger on the pulse. IT’s clear that there are Swifties and football fans alike at both United and American Airlines and they are in their Marketing Era.
Embrace creativity. Honestly, just have fun. Be solve and brave and put forth ideas that you’re excited about. That’s not only the secret to good marketing, but the secret to enjoying work.
Next time you’re in a marketing meeting, embrace the fun of the planning stages. You never know what you might create!
STORY TIME!
CG Sports Co started almost 8 years ago with Olympian Jacob Pebley as our first client.
Visit our Instagram page to learn the timeless lesson we learned early on!
Honey Stinger
Do you feel sluggish hours after a work out? Do you struggle to feel energized before working out? The Hive is here to help.
The Honey Stinger Hive was created for those who appreciate and love their individual sports. Honey Stinger seeks to provide optimal nutrition centered around honey-powered fuel. As a community, the Hive seeks to empower athletes from all walks of life and to share their stories, creating more connections between athletes.
Honey Stinger's honey-powered fuel is showcased in several collections from waffles to energy chews to cracker bars. Visit www.honeystinger.com to shop the collections.
Champion's Mojo, Episode #247: "Destroy Mental Blocks and Boost Performance with Ashley Eckermann, Sports Psych Expert"
Unlock the secrets to mastering your mental game with sports psychology expert Ashley Eckermann, our guiding light through the mental mazes we often find ourselves in. Ashley unravels how mental blocks, far from being sheer acts of willpower, are instead physiological responses to stress that can throw off even the most skilled performers. Together, we delve into the root causes—fear, anxiety, and the stress response in the brain—that result in these daunting obstacles. Armed with Ashley's insights, we illuminate how athletes can overcome the mental hurdles that stand between them and their peak performance, revolutionizing the way they approach their sport.
Ashley's expertise doesn't just transform athletes; her strategies hold power to change lives. She offers sage advice on how to shift focus from potential pitfalls to executing with precision, leveraging techniques such as breathing exercises and neuroplasticity to rewire the brain for success. But it doesn't stop with sports; these tactics are a game-changer for anyone looking to enhance decision-making and emotional management in their professional and personal life. By learning to make decisions without the cloud of emotions, we gain clarity and confidence that guide us toward our goals with steadfast resolve.
As we bid farewell to Ashley, our Champions Mojo community is left with a wealth of actionable tips and a renewed sense of empowerment. From the importance of celebrating small victories and embracing self-compassion to the power of support systems and the joy found in the journey of growth, this episode is a testament to the profound impact of mindset on performance. We conclude with a reminder that consistent, incremental steps can lead to monumental transformations, in sports and beyond. Join us on this inspiring voyage, where each stride we take brings us closer to becoming champions in every aspect of our lives.
Catch up on EVERY episode at ChampionsMojo.com.
