How I write good sales emails
Good morning.
Let’s talk one of my favorite subjects: selling!
Much of our daily communication is through written form, specifically email. Writing a highly effective sales email should boil down to two things:
1. Getting them to open and read.
2. Getting them to reply.
That’s it. If you’re adding more than these two things, it’s likely your email will be archived, deleted or left on read.
Here are a few quick tips I use during my sales week:
1. Subject lines: Keep these 3-4 words. What you can also do is find something they are interested in. Use that single hobby as the subject followed by a “?”. If I learn that a prospect is former swimmer, I may simply use “swimming?” In the subject line.
2. Once the email is opened, the 3x3 rule comes into play: 3 paragraphs total x 3 sentences per paragraph max.
In the first paragraph, address a personalized problem. Dive deep into their specific challenges, avoiding generic statements like "cut costs" or "save time." Instead, make it resonate with their unique situation.
In the second paragraph, explain what you do in one sentence. After that provide enough information to generate interest without overwhelming details.
In the third paragraph, avoid heavy asks like immediate interest or meetings. Instead, end with a light, interest-based call to action, such as "Open to taking a peek?" or "Up for a chat?"
By following these strategies you’ll be surprised how you can break through the noise of generic emails and engage prospects effectively!
Good luck. Let’s close Feb strong!
Cejih
OTHER BIG NEWS THIS WEEK:
Our friends at Red Bull are hiring for their athlete marketing teambased out of Chicago! If you or anyone you know is in the greater Chicago area and loves sports (ideally while drinking Red Bull), then there is an exciting role open right now! The Influencer Relationship Manager will lead the Regional team and support the National team in shaping creator strategy in the US. Learn more about this exciting role online now!
Are you a writer? Are you a lover of the Olympics? Would you like to combine those passions into one? Look no further than Olympics.com! The team at Olympics.com are seeking passionate writers who are interested in writing about American Olympic hopefuls and able to work in a fast-paced environment. Any interested individuals can review the job posting and apply online today!
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
The fencing World Cup continued in Cairo this past weekend! The U.S. men's Foil Team of Nick Itkin, Miles Chamley-Watson, Greek Meinhardt, and Alex Massialas finished the meet with the bronze medal!
Alex reflected on his Instagram, "Capping off the last few weeks of travel with a medal is a great feeling, even if we fell short of the top of the podium. Still need to make improvements as we head into the last leg of the season but the greater goal is preparing for Paris this summer."
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A Resource for Everyone
Our “Explains” corner has grown quite a bit over the years and has hosted many writers. The beauty of so many of us contributing to the “Explains” corner is that we have amassed a wealth of resources available for EVERYONE.
On a recent data dive, I discovered the 5 most popular “Explains” articles (based upon number of visits in a 30-day period):
Here’s what I love about this collection: it is diverse and reaffirms that we aren’t just catering information to a fragment of the sports industry. Coaches, athletes (college and pro), fellow agents - we’re here to help all of you!
If there’s something you’d like to learn more about that we don’t have, drop a note for us and we’ll get it in the queue!
We love a good post-race Instagram recap! Visit McKenzie Coan's Instagram page for her recap of the World Series in Melbourne!
Dermasport
Dermasport is a high-performance facial skincare system created by a former competitive triathlete, specifically formulated to protect, support and aid the recovery of chlorine and sun-damaged skin. As career swimmers, Nathan Adrian and Elizabeth Beisel understand the effects extensive exposure to the elements like chlorine, salt, sweat, sun and UV can have on our skin. Dermasport went through four years of rigorous testing prior to launch with swimmers of all levels and the results have been compelling!
On a personal level, Nathan and Elizabeth have both been touched by cancer and though not skin cancer, the topic of preventative and protective skincare is very important to them. The Chief Medical Officer, Dr. Christopher Schmidt is a board-certified dermatologist and 50+ year swimmer so he knows a thing or two about the challenges swimmers face with the elements. He reformulated the product for optimal results based on the results of the studies and added a facial sunscreen to complete the four-step daily system.
Dermasport is currently running a special! All customers that purchase a Facial Moisturizer and Eye Cream will receive a free SPF 50 Sunscreen ($18 value)! Grab yours today!
Catch up on all episodes of Champion's Mojo!
There are a LOT of podcasts available to listen to these days, so in between new episodes, we wanted to help you choose your next listen. (You didn't ask for our advice, but we wanted to offer it anyway.) Happy listening!
Catch up on EVERY episode at ChampionsMojo.com.
