The teams that bring us together 🏀
Good morning. Let's talk about sports bars.
Greasy, but comforting food. Raucous fans. TVs blaring a wide variety of sports. The imagery of a sports bar contains a rich tapestry of details. The history of sports bars dates back to the earliest European pubs and taverns with patrons gathering to play games like darts and billiards, however the first sports bar arrived in the United States in the 1930s. Since then, sports bars have become a symbol for the ultimate sports fan.
Recently, I was celebrating a friend's birthday at a local sports bar. Billiards, darts, music, none of it mattered for the first half of the gathering. Why? The Phoenix Suns were playing the Utah Jazz and the game was close. At halftime, the Suns were trailing the Jazz 54 - 57 and the Suns fans were frustrated. Luckily for us, we were in a sports bar and simply had to turn to find another television, this time featuring gymnastics.
The second half passed with the same agonizing frustration. It wasn't until the fourth quarter that the Suns recovered a 17-point deficit to win the game 111 - 105. The whole place erupted in applause.
Because that's the beauty of the sports bar: friends and strangers alike can gather together and get lost in a game. We become a tribe cheering, lamenting, or simply anxiously absorbing the performances of our team in a makeshift stadium.
OTHER BIG NEWS THIS WEEK:
Erin Mielzynski competed at the 2022 World Pro Ski Tour World Championships.
Johnny Quinn will be the keynote speaker at the TriCounty Area Chamber of Commerce's annual dinner on April 27th.
Elizabeth Beisel is scheduled to visit Darien YMCA as an ambassador for Swim Across America on April 23rd.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
James Green has announced his retirement from wrestling. Green's wrestling careers includes being a two-time World medalist and a six-time member for Team USA's World's team. Although no longer competing, Green will still represent Team USA - as a member of the coaching staff.
In an announcement posted on social media, Green explained, "I have done everything I possibly could do as a competitor in wrestling...I can't wait to share my knowledge of the sport with the next generation."
The Paraswimming World Series competition landed in Indianapolis this past weekend. Among those competing were Paralympians McKenzie Coan and Colleen Young. Coan competed in the women's 50 free S7 (33.09), 100 free S7 (1:11.05), 400 free S7 (5:11.94), and 100 back S7 (1:26.83).
Young, competing for the first time since the Paralympics, swam in the women's 50 free S13 (29.30), 100 breaststroke SB13 (1:18.44), and 200 free SM13 (2:33.17).
Each year, the Alaksa Sports Hall of Fame recognizes different members of their community through their annual Directors Awards. This year's awards included the following: Pride of Alaska (Best Athlete), Trajan Langdon Award (leadership, sportsmanship, and inspiration), and the Joe Floyd Award (lasting and significant community contribution through sports).
Roșie Brennan was one of 10 athletes nominated for the Pride of Alaska award, making it to the final round.
Building Your Funnel
Building a funnel of customers or followers that support you is the first step to successful marketing. All contacts start as leads from multiple streams of generation - be it email campaigns, website traffic, ad readers, referrals, live event attendees, or friends and family. Find out where most of your traffic comes from and work on these few funnels:
Host another event - in-person or online, send out another free PDF, or start an online training program and request feedback
Offer a referral program with benefits to your starting list or A-team as we like to call it at CG Sports
Send out targeted campaigns and emails (or even self-made polls and quizzes)
Study your audience and the most engaged with emails or posts, or when you had a spike in subscribers or followers
Use your Instagram analytics page (business profiles only) or calculate your own engagement rate on certain posts to see which perform best
While a big pool of leads is great, it doesn't mean anything if they aren't invested. .Next week in Demand Your Brand - how can you narrow down your contact list to increase email open rates, merchandise customers, and blog readers?
How To Keep Existing Sponsors Happy
Q from an athlete: What’s something I can do to better stay in touch with my sponsors?
This can apply to athletes, agents, managers, business owners or anyone else who works with sponsorship partners. Keeping your sponsors updated and in the loop is one of the best things you can do to set yourself up for a successful renewal.
A great way to do this is through a ‘Quarterly Update Email’. This is something that you write once per quarter and email out to all of the partners that you work with.
Some topics that you should cover in your quarterly email:
Recent activations or things you've done for your current sponsors (these guys get the spotlight first).
Recap social posts you did for sponsors that did very well.
Share engagement statistics. Include screenshots. Sponsors will LOVE this level of transparency.
These don't need to be super long or wordy emails. Keep them brief and to the point. Remember, most people will read this on their phones.
Read the rest of "How to Keep Existing Sponsors Happy" online.
Congratulations, James, on an exceptional career!
The Halo Effect Tour
The Halo Effect Tour is an in-depth clinic that includes a mixture of offensive and defensive skill development, focused programming for developing the mental side of the game, and programming in strength and conditioning. Participants will come away with an edge in these areas, learning directly from one of the best softball players in the world, and will be able to apply this to their journey in reaching their softball potential.
This program is designed by Haylie and will include:
Offense
Defense
Strength/Conditioning
Mental Approach
Q&A/Fireside Chats
A collection of the CG Sports Teams’ favorite random news of the week.
NFL: The U.S. House Oversight Committee discovered that the Washington Commanders have engaged in unlawful financial conduct.
NFL: Dwayne Haskins, quarterback for the Pittsburgh Steelers, has died after being struck by a dump truck in Florida.
MLB: Former Dodgers announcer, Vin Scully, awarded Baseball Digest's Lifetime Achievement Award.
NASCAR: William Byron has become the first repeat winner in this season's NASCAR World Cup Series.
USA: A woman won $10 million after accidentally pressing the wrong button on a lottery machine.
WORLD: The Spanish Civil Guard are investigating a taxidermy collection with more than 1,000 animals, including some that are protected or extinct animals.
Champion's Mojo, Episode #143: "Amanda Coker: Lessons from Riding 200 Miles Per Day for a Year"
What would motivate you to ride more than 200 miles per day on a bike for a year?
For ultracyclist Amanda Coker, it was to heal from a traumatic injury, to inspire others and to prove the naysayers wrong. She shares her story with Kelly and Maria of biking 86,573 miles in 365 days, and how bullies in childhood and during her record-setting year fueled her to rise to the challenges.
Catch up on EVERY episode at ChampionsMojo.com.
