Reflecting on 4 years at CG Sports
I first met Cejih in 2016 when he started the CG Sports Company. So, when he called me in 2021 and asked me to join the team, it was an easy “yes.” Four years later and I am happy to still be writing, developing, and growing our newsletter, as well as being a member of our amazing Publishing and Marketing teams.
Along the way, I have learned a lot of lessons about newsletters, marketing, publishing, and the sports world as a whole. Below are some of my favorite lessons after four years working at CG Sports Co:
Never stop learning. When I first started writing our newsletter, I had read one, maaayybbeee two newsletters. Since then, I have read newsletters in multiple markets in efforts to expand my knowledge base and see what is popular among readers. This has been helpful market research for me as a newsletter writer and also allows me to see how different newsletters are formatted based upon sections, voice, style, and more. I now happily read multiple newsletters each week and many of my mornings are not the same without them, so my “market research” is now a daily habit.
Embrace new opportunities. Like any position, mine has evolved over the years at CG Sports Co. and each new evolution has brought new and exciting opportunities. New opportunities, such as joining the Publishing team, have laid the foundation for new skills that sharpen existing roles (such as writing our company’s newsletter). Don’t get me wrong, new opportunities can be scary and, at times, frustrating, but you will learn a lot.
Be grateful, above all else. My favorite part of working in the sports industry is the culture. Everyone I have encountered and worked with is excited, passionate, and grateful. The love of sports is at the core of what we do and, folks, we get paid to work in sports. THAT’S FREAKING COOL! It hit me the other day that since graduating college I have covered/worked every Olympic/Paralympic Games except for one, and that is a fact that I (a sports nerd) am incredibly grateful for.
My advice after taking time to do some admittedly late night reflecting? When you hit milestones in a job, take the time to reflect on the lessons that you’ve learned. They always hit a little deeper with the big milestones.
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