Re-marketing: How to convert from social to paid deals
Today we are going to breakdown one of my favorite marketing concepts: Re-marketing.
Re-marketing is the act of recapping or sharing something that you’ve already done. It is one of the most effective marketing strategies you can implement for your brand.
The best part is that it’s super easy and requires very little creative thinking or ‘original’ content creation.
Here is an example of how it works:
Step one, “Write about something you recently did”: If you recently gave a paid speech, clinic, camp, charity or sponsorship appearance, do a short write up about your experience. Include who the event was for, how they found you (website, DM, referral) and what the event was about. Share what you talked about and your takeaways from the experience. In total this may only be a few sentences or 1-2 paragraphs, which is completely fine.
Step two, “Post 1st on your website, then on social media”: Gather up a few photos from the event and then do the following in this order. First, make a blog post on your website and copy/paste the text you wrote in Step 1. You can include a few photos in the blog if you wish. Second, post to Instagram/Facebook/LinkedIn (your choice) and include many photos. For the text, include just a couple of sentences as a teaser but not the entire written piece. Direct your audience to “Read my full recap at the link in bio, thank you!”.
Step three, “Drive traffic inbound”: This will drive traffic to your website, which can often times turn into new business leads. From one post, you are able to generate future inbound business for your brand.
Step four, “Book your next deal”: Get prepared for your next deal and go do your thing!
Step five, “Re-market, cycle repeats”: Repeat the cycle and create your next re-marketing piece of content. Now you are cooking!
Give this a try, it’s an exciting part of marketing your brand and being a pro. Enjoy!
