How Sponsorships Come to Life

Sponsorships. Product deals. Brand partnerships. These all typically initiate from the same place. Want to know what that is?

A marketer working for the brand saw a piece of content about or by the athlete. That piece of content matched what the marketer was looking for for their company.

This is how most deals are initiated. An agent can help get an athlete on a marketer’s radar. But the opportunity is only ever as good as the consistency of content put out by the athlete.

Remember, sponsors are folks who are looking for good marketing and advertising opportunities which they can present to their bosses for approval. In today’s market, 99.9% of advertising is done through the use of creative content.

In summary, marketers are looking for people who are already creating content on the reg.

Athletes normally just focus on their sport. For Ja Morant every time he dunks, a hundreds of video clips go viral. Paige Bueckers has a baller game and BOOM - video content everywhere.

But for athletes who compete in sports that do not have these built in content machines and are not the superstars of their sport - you must create the content yourself.

We will dive into more ways you can do this. Below is a visual of this concept.