Good morning. Jay-Z chose to go up against CG in the battle of the century.

Jay Z reads our newsletter

This week in Cejih Explains we’re going to talk about why it’s newsworthy for Jay-Z to launch a publishing division of ROC Nation. 

Traditionally for a first-time author to get a book published, you need to navigate, negotiate, and write (or co-write) your book only to publish it and have virtually no rights to the end product, the release date, or the revenue it generates. This isn’t unique to just biographies, it’s the case for novels, cook books, fiction, non-fiction etc. The publishing company has near total control😱

Queue: CG Sports Publishing. Early on in the process of releasing Silver Lining, by Elizabeth Beisel, we learned just how much control Elizabeth would be giving up if she signed with a traditional publishing company.  Frankly it was too much for us to feel comfortable with. Furthermore, no publisher could commit to a publishing timeline less than two years. Pardon me? I think not. 

Beisel came to the table with a beautiful co-written book as well as a goal release date and we wanted to make sure we helped her publish exactly what she created in the timeline she set. CG Sports launched CG Sports Publishing this year with the mission of creating an easy yet successful path for athletes (and non athletes) to write and publish their books. 

We are proud to close out 2020 as a two-time best seller publisher. Both Silver Lining and Blueprint, by Katie Hoff, have become official Amazon Best Sellers🥇📚

It’s clear Jay-Z is reading our weekly newsletter (edited by our amazing Marketing Director, Rachel Draffen) and decided to become the second-ever sports agency with a publishing division😏

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