Email follow up like a sports agent
Today we are going to go over a few very actionable tips you can be doing to level up your email follow up game. I recently tweeted about this and our marketing team also made an Instagram post about it. The IG post ended up being one of our highest engaged posts, with almost 20 saves and forwards. POW!
Here are several tips that will have you following up like the killer sports agent you are:
Accept that no one will open your 1st email: The open rate on a 1st cold email is between 1-5%. You can safely assume that your first email will not be seen. Understanding that multiple follow ups are part of the “game” is important to accept and make peace with. This gets you into a more level headed mental space.
Write emails 2 & 3 immediately: Pre-write emails 2 & 3 shortly after you send Email 1. Schedule reminders to send out each email within 3-5 days of each other. While some might think this is coming off as ‘pushy’, I can assure you that is not the case. It demonstrates you are serious, believe in your product and are here to get business done. Feel free to include your own sense of humor as well - this shows that you are not a “bot”. Includes pics/video links as well, this helps get the point across easier than text.
Send a final email, then re-engage in 60-90 days: If you receive no response after multiple hits (for me it’s 5 attempts), move them out of your queue. But set a reminder to re-engage them again in 60-90 days. You honestly never know what can change on their side and often times it’s just a matter of timing. Their have been deals we closed after 2 years of this type of follow up pattern - so don’t give up. Like our team always says, “It’s never a no, just a not now.”
Happy Selling:)
